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May 21, 2022
The Drake HotelChicago, IL

Best Menu Revamp


Best Menu Revamp

The development team at this casual-dining chain of more than 1,200 restaurants didn’t just tweak around the edges when reworking its menu in 2019. Given the clear mission of repositioning the restaurant as the “Great American Sports Bar,” it dug deep, launching a new All-American Cheeseburger, rolling out bar items such as chicken tenders and sandwiches, and even introducing bigger and tastier boneless wings (pictured).