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May 21, 2022
The Drake HotelChicago, IL

Best Line Extension


Best Menu Line Extension

Bringing plant-based protein squarely into the mainstream, this Miami-based quick-service chain took the bold move of rolling out a version of its signature Whopper sandwich featuring a plant-based patty across its approximately 7,300 domestic units. The result has been incremental sales at a premium price point, and a new reputation as a cutting-edge brand.