Healthful Innovations

Smart restaurateurs know that the slightest friction point can mean the difference between a sale and a missed opportunity, so this fast-casual chain based in Newport Beach, Calif., formulated bowls for its customers on trendy diets, including the paleo, ketogenic (pictured on the right) and Whole30 (pictured on the left), for them to order online or via the restaurant’s app at its more than 2,600 restaurants. By guiding customers through its infinitely customizable menu, Chipotle has made it easier for them to find meals that suit their needs.