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This chain based in Pasadena, Calif., has grown to 51 units thanks to its creative hot dogs, sausages, burgers and chicken sandwiches with items such as the Sooo Cali dog with wild arugula, avocado, tomato, fried onions and spicy basil aïoli; the T-Mex which dresses a beef chorizo in pepper Jack sausage, avocado, chipotle aïoli, slaw, pickled jalapeños and pickled pepper; and the Mensch burger with American cheese, pickled pastrami and slaw. Collaborations with celebrity chefs, special menu items for charities and other types of community involvement keep them engaged in all of their markets.