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May 21, 2022
The Drake HotelChicago, IL

Best New Menu Item


Best New Menu Item

Introduced in August at Popeyes’ nearly 2,500 domestic locations, this seemingly simple sandwich of battered chicken breast on a buttered, toasted brioche bun with two pickles and a choice of mayonnaise or spicy Cajun spread shattered expectations and created social media battles with other chicken chains. Despite supply hiccups, the new item drove same-store sales growth of 34.4% for the fourth quarter of 2019.