More time is now spent online than watching TV

In a recent article at the Wall Street Journal's blog Digits, they look at how consumers time has shifted and they as much time online as they do watching television. Individuals aren't reducing their television watching time, but instead reducing the amount of time they spend reading magazines offline and listening to the radio. In a recent report by Jacqueline Anderson, she states that she believes people are most likely to adopt technology that fills a general need and fits easily with other things they were doing anyway.

Does this new finding surprise you? Do you believe that this shift in time spent online will continue to increase? How much does it have to do with the personalization that online sources and networks offer?