New Tool for File Sharing For the Online Community

Drop.io is a new tool that allows for private file sharing. The unique selling proposition is that it 'allows consumer to create their own private online spaces where they can easily and privately share photos, videos, documents, and other types of media' as reported here. Other benefits of Drop.io include:
- drops are "private" - consumers control how and with whom drops are shared - Drop.io never requires any type of account registration, and all drops can be password-protected and set to expire after a period of time - Drop.io provides multiple methods of sharing content
Click here to link to a podcast where Chad Stoller from Drop.io explains the usefulness this new addition to Community 2.0 has for marketers. What are your thoughts on this new tool?