This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

New AG International Annual
Delivered as a Hybrid Event
Live In-Person & Digital Experiences: 18 - 19 April 2023Hilton Diagonal Mar Barcelona | Barcelona, Spain

Luciano Lucero
VP Technical Sales at Innovar Ag


EMEA commercial leader for Innovar Ag. Luciano has 25 years of experience in 30 countries between America, Africa, and Asia with turn-key project developments, business development, sales, and team management. With a bachelor’s degree in Agronomy, MBA in Business Administration and Agribusiness, holding CCA (Certified Crop Adviser), 4R NMS (Nutrient Management Specialist under 4R Stewardship) and PASp (Precision Agriculture Specialist) certifications from American Society of Agronomy, he delivers customized technical and commercial support for your business. On top of owning and managing farm operations in North America, a vast knowledge on conventional ag inputs, value added fertilizers, precision agriculture and sales are at your service.

Agenda Sessions

  • The urgent need to increase nutrient use efficiency and how to achieve that without changing your current fertilizer supplier