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Lessons in market research

Obamarketing

Posted by on 22 January 2009
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  1. Listen before you talk.
  2. Make each and every person feel that they matter to you.
  3. Stay in touch with your supporters. Honor their loyalty and safeguard their trust.
  4. Treat your supporters with respect, regardless of how much they contribute financially.
  5. Tell the truth. If you can't do something, admit it. If you make a mistake, admit it.
  6. Be consistent. Know who you are. Convey your message simply and stick to it.
  7. Reach out to your competitor's supporters but respect their right to make another choice.
  8. Do not speak ill of your competitors. Point out differences but without malice.
  9. Represent values people admire and want to adopt.
  10. Build a team of smart and committed people who believe in what they are promoting.

You can probably think of many other lessons. These are the ones that occur to me today. Here's hoping and praying that this day marks a turning point in our country, and we can look towards the future with optimism and courage.Frankie Johnson

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