Business Strategy
OmniShopper Day 1: The blades of a windmill - my new favorite metaphor
- Kitty Hart, Capsule
For 15 years, retailers and brands have gathered at this conference for jam-packed
days of shopper insight education. Obviously, the world was different 15 years
ago. So it was quite appropriate
that Shopper Insights changed its name to OmniShopper. The growth of the
internet and technology in general have driven all brands to consider new
channels and a need to focus on all channels consistently.
Ah, music to our ears. The philosophy of engaging through multiple channels and all senses when possible is what we've preached ourselves over the past 15
years ourselves. So I settled in this morning to hear about approach and tactics. And I'll
admit, I made sure I was fully caffeinated. Sometimes these conversations can
be a bit dry.
years ourselves. So I settled in this morning to hear about approach and tactics. And I'll
admit, I made sure I was fully caffeinated. Sometimes these conversations can
be a bit dry.
But it looks like this week's line-up of speakers and topics
will bring new thinking, practices and insights into the conversation. From
this morning alone, I'm jittery from Jonathan MacDonald's windmill blades. Understanding modern
context, leveraging opportunities in disintermediation and managing perpetual change is the driving energy behind business success or failure. No more talk about the third leg of the stool. I'm digging this new metaphor.
will bring new thinking, practices and insights into the conversation. From
this morning alone, I'm jittery from Jonathan MacDonald's windmill blades. Understanding modern
context, leveraging opportunities in disintermediation and managing perpetual change is the driving energy behind business success or failure. No more talk about the third leg of the stool. I'm digging this new metaphor.
MacDonald's rundown of the evolution of discovery,
investment, ownership, design, energy, connectivity, relationships, experience,
presence, touch, banking, production, information and more was fascinating. You
see, we're writing a book on the physics of brand. We're intrigued with the
topic of why and how brands exist in our lives. How can the intangible manifest
and hold such significant grip on our hearts? Well, when MacDonald talked about the technology that travels through your bloodstream to carry information to your brain, I knew we were in for a ride.
investment, ownership, design, energy, connectivity, relationships, experience,
presence, touch, banking, production, information and more was fascinating. You
see, we're writing a book on the physics of brand. We're intrigued with the
topic of why and how brands exist in our lives. How can the intangible manifest
and hold such significant grip on our hearts? Well, when MacDonald talked about the technology that travels through your bloodstream to carry information to your brain, I knew we were in for a ride.
MacDonald set the bar pretty high on this first day. He is
not a Futurist. He is a Now-ist. His message of 'managing perpetual change'
could probably be translated to 'get off your asterisk and make sure you have
disruption inside your organization.'
not a Futurist. He is a Now-ist. His message of 'managing perpetual change'
could probably be translated to 'get off your asterisk and make sure you have
disruption inside your organization.'
We are off to an aggressive start here in Day 1 of
OmniShopper. So enjoy the plush surrounds of the Radisson Blu while you can. When you
get back to your office you've got some disrupting to do.
OmniShopper. So enjoy the plush surrounds of the Radisson Blu while you can. When you
get back to your office you've got some disrupting to do.
I am the HartofCapsule, caring for our clients, friends, colleagues and partners. When I'm not deep in strategy and design thought, I dream of belting out Diana Krall tunes in the blue haze of a nightclub. Until that dream is realized, I help Capsule's clients understand and rise above business challenges through designed conversations.