Becky BurdFormer Senior Manager, Shopper Insights at Nike
Becky is a human-centered design and insights leader with 20+ years experience in driving intuitive brand ecosystems, with much of her career focused on shopping mindsets and behaviors. For her most recent role at the Nike COE for research, data, & analytics, she conducted quantitative and qualitative studies to inform omnichannel shopping and membership models. Her prior roles at Nike included leading the UX for Nike.com and App shopping, as well as innovating on new service models for workout motivation at the Nike incubator.
Becky is a hybrid digital guru. Her background spans consumer research, business strategy, and design, as well as ecommerce, digital marketing, and branding. Prior to joining Nike, she gained research expertise at Forrester Research and Verizon Labs, and marketing insight at several advertising, branding, and digital agencies. She's created campaigns, sites, and apps for brands like Marc Jacobs, Donna Karan, Keds, Timberland, Timex, and L.L.Bean. Becky grew up in New York, London, and Boston, and recently relocated to Portland, OR with her husband and yellow Lab.