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Meghan Ludvigsen
Manager, Consumer & Marketplace Insights at Verizon


Meghan Ludvigsen is Manager, Consumer & Marketplace Insights, Verizon. Prior to this role, she was Manager, Global Strategic Insights – Global Clean & Clear at Johnson & Johnson, with responsibilities for global strategic insights on their face care team. She brings her extensive mobile research experience to the table, giving the team the best possible research solutions to answer their business questions. Previous to J&J, Meghan worked at General Mills, where she was responsible for integrating mobile & emerging technologies into their Global Consumer Insights function. By identifying, developing, and executing research solutions using mobile and emerging tech, she has been able to not only redefine best research practices, but also address previously unanswerable business questions – giving the entire Global Consumer Insights function an expanded and enhanced “research toolkit.” In addition to her work in the mobile & emerging tech space, Meghan has had experience focusing on established brand renovation and new product innovation during her four years at General Mills. She holds a B.S. in Marketing from the University of Maryland – College Park, and is a 2011 graduate of the A.C. Nielsen Center for Marketing Research.

Agenda Sessions

  • Virtual Verizon: Redefining “agile” Research