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CPGmatters

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CPGmatters.com is a twice-monthly e-zine designed to help makers of consumer packaged goods build brands through retail. We define CPG broadly as the fast-moving consumer goods sold through a variety of channels: grocery, drug, mass, supercenter, convenience, warehouse club, dollar store, and online. Topics covered include brand strategy, category management, digital solutions, coupons, in-store marketing, loyalty marketing, sampling, and trade marketing; the common denominator is the brand around which all marketing revolves.