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Explorer Research

Profile

Explorer Research is a leading behavioral science firm focusing on shopper, packaging, innovation and CX/UX research. We apply Behavioral Science to our research methods, including an emphasis on in-situation testing. By utilizing an array of conscious and nonconscious research measures, we help our clients to understand, predict and influence shopper behavior.

Explorer has leading edge shopper labs where we conduct in-situation testing using the latest in technology. One of Explorer’s tools to create immersive environments is life-sized virtual reality with eye-tracking.

Explorer’s approaches uncover both the conscious and nonconscious sides of the mind and include: eye tracking, life-sized virtual reality with eye-tracking, electroencephalography (EEG), observational science, facial coding, galvanic skin response (GSR), video observation, implicit testing and mobile “in the moment” approaches. Explorer uses a customized tool kit approach to its research to ensure integrated and cost-effective solutions.

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  • Better Behavior Predictions Through Better Behavior Testing

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