Claudia BierthRepresentative at Metal Packaging Europe
Claudia is an international sustainability & Public Affairs manager and advocate for a circular economy with over 20 years of experience providing expert knowledge in sustainability, recycling, stakeholder engagement and strategic communications in Germany, North America, and India for large multinational corporations, non-profits, SMEs and the public sector. At Ball Beverage Packaging Europe she is responsible for leading and managing the company’s European environmental affairs in Brussels as well as sustainability and Public Affairs in Central Europe.
Claudia believes that near 100% recycling rates for packaging is possible if policy, product design and recycling infrastructure are aligned. To achieve a true circular economy, recycling rates need to be complemented by packaging materials and design that are made for circularity – in an infinite cycle.