TMRE
Part 3: Inside Insights Podcast Series with Horst Stipp
New issues; new challenges; new solutions'same questions? In episode three of our four-part interview, NBC's Horst Stipp delves into the exponentially increasing complexity of media measurement, and highlights some promising research technologies and methodologies ' neurological feedback, the Tobii eye-tracking method, etc. ' that may help marketers answer age-old questions for the first time.
Tune in tomorrow for the last part of this four-part interview!