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Pharma Forum 2022
Delivered as a Hybrid Event September 11-21, 2022
In-Person: September 11-14 ● Virtual: September 20-21Bethesda, MD

Michael Clarke
Director, B2B Marketing & Events – U.S. & Canada, Global Sales Organization at Marriott International

Profile

Michael leads a dynamic team of marketing and business event professionals inside the Global Sales Organization at Marriott International.  With a focus of assisting the GSO Team in staying connected with Marriott’s largest volume customers within association, corporate, intermediary, wholesale, retail and TMC segments, he works with key GSO executive and associate stakeholders to provide strategy and relevant, personalized information and content to group, business transient and leisure travel customer channels, enabling more efficient decision making and problem solving across Marriott’s portfolio of 30 brands.   

 In addition, Michael manages Marriott’s meeting, event and tradeshow division, producing internal sales and external customer facing events across all segments and within all premium and luxury brands. Further, he is responsible for all of Marriott’s sponsor and partner programs with all industry associations and organizations.  

 He and his team recently launched Marriott’s series of hybrid events – Connect With Confidence & Hybrid Event Learning Labs – showcasing an effective planning approach to both virtual and in-person events with the purpose of encouraging our industry to once again consider face-to-face business events within a well-being environment. 

Agenda Sessions

  • LIVESTREAMED: Mastering the Engagement Conundrum

    9:15am