Elena Domazetoski

Global Digital Engagement Catalyst Leader at Roche

Elena Domazetoski is a Global Digital Engagement Leader at Roche. In her current role, Elena is responsible for leading omnichannel transformation and designing strategic organizational models with innovative processes and technology to enable a customer centric and data driven culture.

Elena joined Roche in 2019 working in the Canadian Affiliate leading omnichannel strategy across various portfolios in the specialty care space. She progressed on to work for the global organization in 2021 in an above-country omnichannel enabling role. Prior to that, Elena was at GSK leading digital strategy for different portfolios in the primary care space.

As a seasoned professional in the healthcare and pharmaceutical space across multiple markets, Elena is an innovative and strategic thinker with a proven track record to enable entire organizations to adopt an omnichannel mindset to deliver exceptional customer experience and meet the growing needs of patients and healthcare professionals in a digital world.

Elena holds a Masters Degree in Biotechnology from the University of Toronto and a Bachelors Degree in Life Science from McMaster University.