Philips, IBM, Rabobank, BBVA Leverage Social Media for Innovation & Product Development
Are you utilizing internal social media to drive idea generation from within the company?
Are you leveraging social media to source great ideas from the outside?
The Front End of Innovation EMEA, taking place 27-29 February in Zurich, Switzerland, has a brand new Full Day Summit on Social Media: The Intersection of Customer and Web 2.0. It's time you start getting real value from social media ' but how do you define its value?
Download the conference brochure.
Join us for this full day intensive, featuring'
' The Social Media Experience:
New Barriers are Fading
Floris Regouin, Social Media Strategist, Philips Consumer Lifecycle
' Participatory Service Networks:
The Shift to Distributed Value Co-Creation and Exchange
Tini Reiter, Innovation & Change Manager, Observatory, BBVA
' A Culture Based on Trust, Not Control:
Using the Power of the Crowds
Maarten Korz, Innovation Manager, Rabobank
' Social Media, Innovation, Digital Re-Invention & Evolution:
From ME to WE ' YOU to ME
Dinis Guarda, Founder & Director, Timizzer.com, Guest Lecturer, Copenhagen Business School
' The Socially Synergistic Enterprise:
Balancing Internal and External Collaboration to Improve Innovation
Marcel Baron, Senior Marketing Manager, innovation Marketing, IBM
Join the top innovation, R&D, engineering, product design, and usability experts at the EMEA's leading innovation conference. In addition to social media's role in innovation, we will focus on: disruptive innovation, megatrends and technology, reverse innovation, making innovation repeatable, storytelling, design integration, open innovation and partnerships, mass collaboration, and much more.
PLUS! You will hear inspiring and motivating keynote presentations from: BMW, Procter & Gamble, Mars Petcare, Alessi, Novartis, Henkel, The KaosPilots, and the Author of Business Model Generation
Visit the website for more information.