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Planet and Bayer share details on strategic relationship

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US satellite data company Planet Labs and global life sciences company Bayer say they have extended their strategic relationship, with Planet now providing SkySat data and professional services to Bayer.

Planet Labs statement says the company already licenses its Fusion product to Bayer as part of the relationship. Bayer’s digital tools can optimize seed production creating more efficient and sustainable agriculture, Planet’s statement reads.

“This strategic expansion will accelerate innovation, leveraging expertise and global reach to enhance developments for agriculture and will empower our data scientists to generate valuable insights that have the potential to support our Seed Production globally,” said Dirk Backhaus, Head of Product Supply Bayer Crop Science.

“We’re excited to expand our business with Bayer and leverage our unique data and products to provide up-to-date information on crop productivity, irrigation use, and sustainable management. We believe that by creating a toolkit to see and quantify change, our partners and customers will be able to revolutionize digital agriculture, increase productivity and profit, and drive more sustainable farming,” said Planet's President of Product and Business, Kevin Weil.

This adds to Bayer’s recent partnerships in the digital ag space. In July 2020, Bayer entered a strategic partnership with Prospera Technologies Inc., an AI data analytics company, specializing in machine learning. Prospera provides a digital farming system to vegetable greenhouse growers worldwide that generates insights and optimizes the growing process.

In November 2021, Bayer entered a strategic partnership with Microsoft to build a new cloud-based set of digital tools and data science solutions for use in agriculture and adjacent industries, bringing new infrastructure and foundational capabilities to accelerate innovation.

RETURN to home page and read more precision and digital ag stories in our latest New AG International issue, here.

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