Playing Detective with Data

What happens when you ask "What does the data mean?" or "What should we do next based upon that data?"
In "How Coke, Disney Use Data to Donate Smarter," Matt Krantz explains that "rather than simply donating a part of profit each year, companies are mining consumer data to find where they can invest in social causes that will actually help their business, too."
Ready get started on learning how to play detective with data to support your organization's success?
Join Camille P. Schuster, Professor of Marketing at California State University at San Marcos, as she presents "Playing Detective with Data'" at the Marketing Analytics & Data Science Conference, (MADS) on June 8-10 in San Francisco, California.
Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices.
Connect with Peggy on LinkedIn, Twitter, Google+, and on her website at www.starrybluebrilliance.com.

