Podcast conversation with Rachel Happe, IDC

Rachel sat for me early in the conference to share her thoughts on what we'd learned so far from the presentations, how "getting to the Aha! moment" is important in every community initiative and how companies can get started in social media. She's also doing some interesting research and developing models to help determine the key levers of successful community. Read more about this on her blog. Download this podcast or stream it below.

* Recorded at the 2008 Community 2.0 Conference and cross-posted on Jim Storer's Mzinga blog.