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Informa

Starts 1 June 2020
Online Course,
7 modules over 7 weeks

Pricing & Reimbursement Strategies for Europe and the US

Develop and implement pricing and reimbursement strategies that will secure market access for your products in Europe and the US

Course Overview

What are the key requirements for gaining reimbursement under the commercial healthcare and Medicare systems in the US? What evidence is needed to secure a desirable price in the EU-5?

These questions and more will be answered in this comprehensive course. Understand the main European markets, the differences between them and the opportunities and potential pitfalls you may face in each.

In addition, with two modules on the US, become familiar with pricing and reimbursement for government-funded Medicare and commercial healthcare plans. With case studies in every module, cement your learning with practical examples.

What will you learn?

5 main European markets

Gain an overview of the retail and hospital market in the five main European markets: France, Germany, Italy, Spain & the UK

Compare to the US

Note the differences between the commercial and government-funded (Medicare) healthcare systems in the US

Early access programs

Investigate exceptional early access programs in France

HTA advice meetings

Understand how to make best use of HTA advice meetings in Germany

Impact of regional authorities

Consider how regional authorities can impact on your national strategy in Spain

NICE-MHRA scientific advice

Learn how to access and benefit from joint NICE-MHRA scientific advice in the UK

Who is this course for?

This course will be of benefit to professionals seeking to understand pricing and market access across Europe and the US. It is aimed towards those new to market access who want to gain an introductory understanding of the topic area. It is aimed towards those working within market access but also professionals who require a working knowledge of topic such as:

  • Senior Management and C-Suite
  • Business Development
  • Medical Affairs
  • Marketing
  • Heath Economics 

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CPD Certified


Engaging in Continuing Professional Development ensures that both academic and practical qualifications do not become out-dated or obsolete; allowing individuals to continually ‘up skill’ or ‘re-skill’ themselves, regardless of occupation, age or educational level. This course has been assessed and is CPD certified .