Putting the Y in Yahoo!

Nick Eaton of Seattlepi.com writes that Yahoo's new branding campaign is a plan to not only highlight its search engine capabilities; but, highlight its other online services throughout the Y!ou campaign. Eaton writes that this isn't a surprise, considering Yahoo gave up control of its search technology when it struck a deal with Microsoft in July.

As Yahoo moves to become more of a "lifestyle engine," we're wondering what exactly will be the point of Yahoo. What will it bring for Y!ou, other than a fresh, new branding campaign? If Yahoo! doesn't offer something different than Bing or Google they may ultimately put the "Y" in "yawn."

We'd like to know what you think.