Kellogg Company
Research Insighter Video: How Research is Evolving at Kellogg
In this episode of TMREtv's The Research Insighter, Aaron
Fetters, the Director of Insights and Analytics at the Kellogg Co. is
interviewed. Fetters discusses what is wrong with the status quo in research
and he shares his insights on how research is evolving. This episode is brought
to you by The Market Research Event (TMRE).
Explore:
- Voice of the Consumer:
Fetters talk about the need for researchers to step up and
representing the consumers or else they will be forgotten.
representing the consumers or else they will be forgotten.
- Rapid Change:
Consumers change so rapidly that is hard to keep up. Things
such as media habits and food preferences can change overnight.
such as media habits and food preferences can change overnight.
- The Bigger Picture:
The importance of creating partnerships with suppliers and
starting to behave as the brands is discussed by Fetters.
starting to behave as the brands is discussed by Fetters.
About the Author:
Ryan Polachi is a contributing writer concentrating his
focus on Marketing, Finance and Innovation. He can be reached at rpolachi@IIRUSA.com.
focus on Marketing, Finance and Innovation. He can be reached at rpolachi@IIRUSA.com.
