Rethinking customer loyalty

In a recent post at CustomerThink, Robert Howard looks at the way that customer loyalty works. In today's world, customer loyalty programs have become the norm, and everyone is using them. Sometimes, they find ways to drive away the customers with the fine text included in the sign-up forms. He wonders if customer loyalty should be turned upside down, and a company should measure how loyal they are to their individual customers. How are you treating your customers that are loyal to you? Are you recognizing them as loyal patrons of your business?