Frans WoeldersChief Digital Officer, Personal Banking at RBS
Frans Woelders leads Digital Banking and Transformation for NatWest, RBS and Ulster. As Chief Digital Officer for Personal Banking he is responsible for all digital interactions with our customers, across mobile, e-banking and our websites. It includes digital sales and service, customer adoption, and new digital propositions. Frans is responsible for driving Digital Transformation across Personal Banking to meet changing customer needs.
Prior to joining RBS in May 2018, Frans served as CEO Retail Banking at ABN AMRO. Before taking up that post he was ABN AMRO’s Group Chief Information Officer. He has also been their head of Operations and served in a series of senior roles in the 20 years he worked at the company. He started his career at Philips Electronics and he served for six years as a consultant at Cap Gemini.