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Ruth Saunders
Global Marketing, Brand & Customer Strategy Consultant at a range of B2C and B2B industries


Ruth Saunders uses her 30+ years of experience as a strategy consultant at McKinsey & Co, marketer at P&G, advertising planner at Saatchi & Saatchi and market researcher at Mars Inc to help clients develop, get Board buy-in to and implement innovative customer, marketing and brand strategies that deliver tangible business growth.

She works across a range of B2C and B2B industries – including FMCG, financial services, telecommunications, chemicals and leisure – on topics including customer growth, brand portfolio, brand positioning and brand migration. 

Her work includes -

Developing new growth strategies including new brands, markets and channels

Turning around businesses and brands

Optimising the customer and brand experience

Streamlining brand portfolios and architectures

Leading brand migrations

She is also a trainer, speaker and coach, as well as author of 2 books: “Marketing in the Boardroom – Winning the Hearts and Mind of the Board”; “Female Entrepreneurs – The Secrets of Their Success”

Agenda Sessions

  • Interactive boardroom: Countering Shame in Pandemic-Affected Collections