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Saudi Project Management Week
1 - 5 December 2024
Crowne Plaza Riyadh RDC Hotel & Convention
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Certificate in Design Thinking Process for Project Managers

Revolutionise resolving issues around developing new products and services, and address strategic, operational, organisational, and social challenges

Benefits of Attending

Learn the structured approach of the five-phase design thinking process for effective problem-solving and innovation.

Identify three crucial prerequisites essential for crafting optimal solutions to diverse problems.

Utilise techniques such as breaking down existing entities and manipulating components to overcome mental fixedness, fostering creativity and idea generation.

Who Should Attend

  • Project Managers, Innovation Managers, and aspiring Innovation Managers

  • Entrepreneurs and Cross-Functional Teams

  • Product Managers, Developers, and Marketers

What's in Store

The Design Thinking Process for Project Managers

  • The Design Thinking Process and Context

  • The 5-Phase Design Thinking Process and Crucial Mindsets

  • Real-Life Business Applications of the Design Thinking Process

Empathy and Definition

  • Framing Business Problems and Reframing Innovation Contexts

  • Key Requirements for Optimal Solutions in Design Thinking

  • Insightful Organisational Conditions and Design Challenge Statements

  • User Personas, Wants and Needs for Customer Empathy and Context Maps

Ideation

  • Ideation Tools to Break Cognitive Fixedness and Generate Ideas

  • The Ten Types of Innovation by Larry Doblin

  • Structured, Open-Ended Creative Approaches like Alternate Worlds and Brainstorming

  • Refinement and Adoption of Strategies to overcome Mental Fixedness

  • Design Heuristics: Applying Personas and Behaviour Models for Ideas

Prototype

  • Prototypes in Concept Development

  • Rapid and Virtual Prototyping

  • Market and Matrix-Facing Sides in Business Innovative Model Canvas

  • Presentation of Ideas with the Business Model Canvas and Examining Prototypes

Tests

  • Combining Ideas into Complex Innovation Concepts

  • Concept Critique and Prototyping Guidance

  • Evaluation Tools and Critical Questions on Desirability, Feasibility, and Viability.