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Saudi Strategy Week
29 September - 03 October 2024
Crowne Plaza Riyadh RDC Hotel & Convention

David White
Director at Whitehorn Consulting Ltd


David White focuses on management training and development. His varied background gives him much practical experience on which to base his lively and highly experiential training.

Following university, he went into sales and marketing and worked in the automotive, food and chemical industries. In the early 1980s he was a founder manager of BT’s pioneering venture into telemarketing, before becoming the director of a direct and database marketing agency in London. He project managed the setting up of a computerised telemarketing bureau service.

He moved into management development consulting work in the early 1990s and developed ongoing projects with the Institute of Direct Marketing and the School of Management of Royal Holloway, University of London. The latter activity involved developing a marketing strategy for the university, which included the creation of external income generating teaching and research services. He also initiated and project managed the college’s new corporate identity.

He remains a Visiting Academic at the University of London and teaches management communication and leadership skills at both undergraduate and Masters levels.

For JPMorgan he developed a ground-breaking global in-company MBA programme. He has run programmes in countries throughout the world. Since the pandemic many of these have successfully continued as virtual experiences.

David is a lively and inspiring trainer and draws on his extensive background and experience to ensure courses are relevant and insightful.

Agenda Sessions

  • Performance Measurement & Metrics in Strategic Management