Social networking and business objectives

Dion Hinchcliffe recently looked at the how online communities are revolutionizing many businesses. Millions of individuals have joined online communities with in the past few years. Hinchcliffe looks at the difference between the growing contrast between business communities and consumer communities. While many business communities have not faired as well as consumer communities, some businesses have found the perfect way to strike the balance.

He recognizes a running theme in all of the communities that work:
[Successful communities are] Attracting like-minded people highly interested and engaged in what they do.

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