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Starting 2021 Dates TBC

4-week online academy

Gain a comprehensive commercial overview of the plant nutrition market that you can apply to your business strategy

Part of the Business Innovation & Market Strategy Series

Course Overview

Growing population and subsequent food demand, environmental concerns and the general desire to use highly efficient fertilizers are just some of the factors driving the plant nutrition market.

Nowadays, traditional fertilizer products are not considered lucrative, and thus, manufacturers are investing their resources into developing innovative fertilizer products, such as speciality fertilizers. Over the next 5 years, the speciality fertilizer market is expected to grow to $52.4 billion.

Forming part of New Ag International’s Business Innovation & Market Strategy Series, this course has been designed to help you navigate the plant nutrition market, with a focus on speciality fertilizers. This will enable you to identify key challenges and opportunities, drivers and trends, and gain a comprehensive overview of the plant nutrition market, helping you develop your business strategy.

Online Academies

New AG International Academy online courses are on-demand digital courses developed by our expert faculty providing learning on a range of technical topic areas.

Over 4 weeks students will learn through:

  • 7 modules, split up into multiple bitesize recorded videos
  • Quizzes to test your knowledge
  • Revisiting the content with unlimited access to all the materials for 3 months
  • Participating in the discussion forum to interact with other students
  • Interacting with the trainer through the forum during the course
  • Additional content such as materials and white papers available to download

Delegates will receive login instructions within a week of the course start date. If you have any questions please contact

What will you learn?

Market insight
Market insight

Delve into the global market trends in plant nutrition and speciality fertilizers to help you with decision making

Product application & evaluation
Product application & evaluation

Further your understanding of various plant nutrition products and their applications

Overcoming challenges
Overcoming challenges

Understand how to tackle challenges to creating affordable and sustainable product options for farmers to maximising production efficiency

How to evaluate speciality fertilizers
How to evaluate speciality fertilizers

Develop your understanding of speciality fertilizers, from their core components and categories to their positioning in the plant nutrition market

Regulatory landscape
Regulatory landscape

Become familiar with key regulations for biocontrol products across various markets, including APAC, LATAM and Europe

Technology and innovation
Technology and innovation

Explore new innovations and trends for speciality fertilizers to stay up to date

Global awareness
Global awareness

Cement your global market knowledge with case studies from across Europe, the US, Asia and Latin America

Who is this course for?

This course has been designed for those wanting to further their commercial awareness on plant nutrition, especially speciality fertilizers.

Job functions of those who could benefit from this course include:

  • Decision-Makers
  • Middle-Senior Management
  • Product Managers
  • Business Development Managers
  • Marketing and Sales Representatives
  • Consultants
  • Innovation Heads
  • Regulators

On average, delegates of our online academies said...

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