Study Reveal Still Too Much Alcohol on TV

A report from the Center for Alcohol and Youth at Georgetown University revealed that youth underage were being exposed to more alcohol. The study is detailed here at the New York Times TV Decoder blog. The study found that the number of alcoholic advertisements on television for youth age 12-21 increased to 301 in 2007. This is up from youth viewing 216 ads in 2001. This increase comes with the beverage marketers voluntarily reducing the amount of commercial space they bought on television. However, the youth are being exposed to the alcohol advertisements on cable TV. Of the advertisements youth saw, 41% were for distilled spirits and 53% came from advertisers for beer.