Kirsten Sibbit-Johnston

Director, Strategy, Transformation & Growth Women's Sport Lead at The Sports Consultancy

Panellist

Kirsten is Director of Strategy, Growth and Transformation at The Sports Consultancy (TSC). She is TSC’s Head of Women’s Sport with a focus on supporting clients and conversations that drive greater understanding, strategy and commercial outcomes for women’s properties.

In her current role, Kirsten works with a wide range of clients in the UK and internationally helping them with projects to define their future direction, understand their audiences, build effective organisations, grow revenues, identify and value investment opportunities and forecast potential revenue growth.

Kirsten has worked in sport and major events for over 15 years. Having trained a lawyer with city firm Freshfields Bruckhaus Deringer, she moved into sport and major events via a secondment with the London Organising Committee of the Olympic and Paralympic Games. Since then, she has worked in the UK and New Zealand for the public sector, assessing major event opportunities for Government in Auckland, and PwC, advising clients including Sport New Zealand and the New Zealand Olympic Committee on broad management consulting projects. Recently, she is focused on growing TSC’s strategy business and helping her clients to succeed. She is also a non-executive Director for British Curling.