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SuperReturn Africa
5 - 7 December 2022
The Westin Cape TownCape Town

Charmaine Hayden
Founding Partner at GOODsoil VC


Recognised by Forbes as one of the 25 Black business people to watch and Financial Times as one of 100 BAME leaders in tech

Charmaine is certainly a force to be reckoned with. Before entering the world of Venture Capital as one of the only Women of colour in VC in the UK to be a managing partner.

By the time Good Soil was founded Charmaine had already built 2 incredibly popular diversity brands before many people were even thinking about braving the “impact /diversity” conversation. She credited her thick skin and solution focused attitude to her tough upbringing.

Whilst her businesses have grown her passion for industry disruption remains the same. Only this time Charmaine’s mission is more deep rooted in the world of tech startups. Now a Founding Partner at Good Soil VC. An Africa focused fund investing in early stage startups with phenomenal founders obsessed with building high performing solutions that impact the world for good.

Whilst Charmaine’s entry path via empowerment, talent and entertainment could be considered an unconventional path into venture capital. She has managed to marry the two. So as well as being a host on one of the hottest online talk shows “Not for the radio” which amasses an average of 100,000 views per 60 minute episode. Charmaine “Chams” has also managed to put her presenting skills to use in bringing talent to VC via her radio show “Money Talks: with Chams on Rinse Fm 106.8fm, which gets an average of 300,000 listens. She describes the show as “Dragons den with seasoning".

Agenda Sessions

  • Tapping into talent


Speakers at this event