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SuperReturn Africa
5 - 7 December 2022
The Westin Cape TownCape Town

Ella Peinovich
CEO at Powered by People


Ella Peinovich is a Kenya-based, venture-backed entrepreneur at the intersection of global trade, finance, and technology. Ella is Founder and CEO of Powered by People ( a digital wholesale platform for over 1500 independent brands from over 54 countries globally to reach mainstream retailers across North America, and soon Europe. They have also developed financial and digital SMB tools which help to digitalize and standardize a $1T global opportunity. Prior to PBP Ella founded the independent Kenyan jewelry brand SOKO ( She is a graduate of MIT.

Ella Peinovich's Network

Agenda Sessions

  • Reach for the star(tup)s