G Squared is a mid-to-late-stage growth equity manager that focuses primarily on investing in private emerging growth technology companies with a unique investment strategy and track record of top quartile returns. Leveraging market inefficiencies, G Squared works to methodically build portfolios by acting as a true transitional capital provider for portfolio companies, investing in both primary and secondary direct investment opportunities. G Squared’s investment mandate is to invest in leading venture-backed private companies within six core verticals: SaaS, Marketplaces, Mobility 2.0, FinTech/InsurTech, New Age Media & Social Mobile, and Sustainability. By virtue of segment development, geographic focus is on North America and Europe, with opportunistic activity in other markets.
Since 2011, G Squared has invested in companies viewed as challenging the status quo and disrupting industries including 23andMe, Airbnb, Alibaba, Auto1, Brex, Blend, Bolt, Coursera, Flexport, Lyft, Postmates, Spotify, Tipalti, Toast, Twitter, Uber, and Wefox among others.