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Bill Cisneros
President at Primary Wave IP Investment Management


Bill Cisneros, who has 30 years of institutional alternative investment experience, is President of Primary Wave IP Investment Management, a leading private equity manager focused on investing in music intellectual property. Primary Wave recently announced partnerships with BlackRock and iconic Motown artist, songwriter and executive Smokey Robinson.

For the prior eight years, Mr. Cisneros was a Senior Managing Director and Investment Committee Member at GTIS Partners, a private equity real estate manager, where he was responsible for capital formation and macroeconomic research and moved the firm from $500 million of capital under management to over $3 billion. Mr. Cisneros joined GTIS from GoldenTree Asset Management, a credit specialist absolute return manager. Mr. Cisneros spent the initial 12 years of his career as a proprietary investor focused on emerging markets debt.