Rohan Oza

Co-Founder & Managing Partner at CAVU Consumer Partners

Iconic Brand Builder behind multiple successful billion+ dollar exits, including the 2007 sale of Glaceau, maker of vitaminwater and smartwater, to Coca Cola for $4.1B. As Partner and CMO, Rohan paved the way for today’s celebrity/equity model with the game-changing partnership between vitaminwater and 50 Cent.

Celebrity deals facilitated include 50 Cent for vitaminwater, Jennifer Aniston for smartwater, Beyonce for WTRMLN WTR and Justin Timberlake for Bai. Recurring Shark on ABC’s Shark Tank from 2017 – 2020 and was named to “Marketing 50” by AdAge in 2009.

Rohan received his Bachelor in Mechanical Engineering from the University of Nottingham and his MBA from the Stephen M. Ross School of Business at the University of Michigan.