Headquartered in Shanghai, BA Capital is a consumer-focused investor in China. It targets all-growth-stage consumer business. Since 2016, BA Capital has backed leading brands such as Popmart (HK:9992), Helens Bar (HK:9869), HeyTea, Jovo/Jiang Xiao Bai, Harmay, Long Time Ago BBQ and M Stand Coffee. The team currently manages 3 RMB funds and 1 USD fund.

BA invests in emerging consumer brands that benefit from China’s changing consumer landscape under the following themes: premiumization, segmentation and value for money.

BA takes pride in its value creation ecosystem with a team of 15 specialists in HR, digitalization, strategy, offline retail, and public relations.