Community 2.0
Target: Using Facebook for good

At Slate, this week they look at the good Target is doing by contributing to the community.
They have two rules:
Rule 1: A corporation should do good.
Rule 2: It should tell everybody that it's doing Rule 1.
To do this, they've created a Facebook Fan Page to let Facebook users choose which charity their money goes to by creating a polling. Watch the video for more info: