The Explor Awards Finalists: American Water and Digital Research, Inc.

The EXPLOR Awards are back at TMRE this year! This week, we'll be taking a look at the four finalists!

Finalist #3: American Water and Digital Research, Inc.

Tipping the Scales: How a New Research Tool Has Changed American Water's New Business Development

Represented by: Bruno Levine, Director, Business Development,
American Water

American Water and Digital Research, Inc. have created the water industry's first known comprehensive, fact-based business development tool, the Target Identification Program (TIP). This tool has revolutionized the business development practices in the contract services area of the water business. This is an alternative to the traditional relationship-based practices employed in this industry. Attendees will discover the challenges that were overcome to create this tool, and how this tool impacted American Water's business development process throughout the organization, including strategic analysis, pipeline assessment, and staffing.

The 2010 EXPLOR Awards winner will be announced at The Market Research Event, taking place November 8-10, 2010.

Logos courtesy of DRI and American Water