The importance of qualitative research

At eBusiness, they recently looked at the importance of qualitative research in international markets. While the survey method is most frequently used to collect data, in many situations, qualitative data may provide more insight and better aid decisions.

This article focuses on these specific techniques for qualitative data collection:
1. Observational and quasi-observational techniques
2. Projective techniques
3. In-depth interviews

Read the full article here.