The next generation's customer service

I found this article at Business Week which addresses how PNC Bank is attracting new customers daily. They're attracting 130 new customers a day for their simplistic new checking account called "The Virtual Wallet." They've spoken to the Generation Y by giving them a simplistic way manage their money online, with three simple options Spend, Reserve, and Growth. They've also limited the number of checks they can write in a month, and charge for transferring money over the phone.

Do you see this as the customer service of the future? PNC Bank has created a system where the only way they interact with their customer is through a website, but it's very popular with the young consumer, who will domoinate the market in 20 years. What do you think?