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The SME Insights Forum: Nurturing Innovation
Digital Forum | Available On-Demand

Dr. Madhavi Ayyagari
Adjunct Professor at Hamdan Bin Mohammed Smart University


Dr Madhavi has multi sector experience across corporate, consulting and education spanning UAE, Qatar, South Africa, Ethiopia, and India.

She has led 3 research and consulting organizations, was country lead for ACNielsen Qatar, academic head in 3 universities and Board Member for Universities and SMEs.

She has worked for projects of World Bank, UNICEF & ILO and the Govts of Abu Dhabi, Qatar and Bahrain. On the academic front, she was the Academic Director in Curtin University Dubai and Head of Business School in Murdoch University Dubai. She has authored more than 40 research publications and is a Reviewer for the Journal of International Marketing and McGraw-Hill.

She enables businesses to redefine their business models, embed consciousness and sustainability for business continuity and growth. She combines elements of training, coaching and consulting to develop sustainable competencies and ensure business results.

She helps clients gain a deep understanding of consumer personas through Netnography and Market Research Online communities that co-create customer experiences and increase retention and customer equity.

Her social contribution includes guiding SMEs, micro enterprises and women’s self-help groups to attain business success.

As a speaker at EXPO2020 Learning Forum, she shared her perspectives on the role of universities in developing an Entrepreneurship Ecosystem.

Agenda Sessions

  • The Conscious Entrepreneur