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The SME Insights Forum: Your Roadmap for Success
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Camilla d'Abo
Board member I Non - Executive Director at Entrepreneur


An award-winning globally recognized Entrepreneur and Board Director with over 25 years’ experience in the Middle East and a background in business management, marketing and corporate finance, Camilla’s achievements are born from experience across multiple industries.

Recognised as one of the Middle East’s leading female success stories, in 2004, Camilla co-founded one of the region’s most innovative integrated communications agencies, DABO & CO. Over 13 years, the business grew into a 80-strong team managing some of the world’s leading brands including Marriott, Ritz-Carlton, BMW, Rolls-Royce, Nike and HSBC across three divisions with Public Relations, Experiential Events and Digital.

Due to its success, the company was acquired by the world’s largest PR firm, Edelman, in 2015 in what was considered one of the largest M&A deals in the Middle East communications sector.

Following this, Camilla expanded her leadership roles as the Dubai Managing Director of one of the world’s leading strategic communications advisory firms, APCO Worldwide, and held the position of Executive Director for a retail distribution firm, Sport In Life Distribution launching their e-commerce platform.

Personal accomplishments include being recognized by CEO Middle East 2021 Women of Influence, receiving the Chairman’s Award in 2017 by the Middle East PR Association, named Entrepreneur of the Year 2015 by Gulf Capital Middle East and ranked as one of the Top 50 Brits in the UAE in 2013 and 2015 by Arabian Business magazine.

Camilla is currently a Non-Executive Director of the newly launched People & Culture consultancy ‘together’ in partnership with her sister, Lucy d’Abo, advising on strategy and business development

Agenda Sessions

  • Empowering entrepreneurs


Speakers at this event