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Day ONE: Agile Research Methods - EST/EDT (Eastern Daylight, GMT-4)

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Day ONE: Agile Research Methods - EST/EDT (Eastern Daylight, GMT-4)

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12:00pm - 12:30pm30 mins
Driving Organizational Strategy through Behavioral Science
  • Charanya Kannan - Global Lead for Consumer Insights & Market Strategy, PayPal
12:30pm - 1:00pm30 mins
The Future of Tracking: How to Implement a Successful Brand Tracker in 2021
  • Alex Hall - Research Consultant, quantilope
  • Vanessa Schroder - Senior Research Consultant, quantilope
1:00pm - 1:30pm30 mins
How PepsiCo and Mondelez Are Preparing for 2021
  • Katie Gross - Chief Client Officer, Suzy
  • Lori Herman - Senior Manager, White Space, Mondelēz International
  • Abby Finnis - Sr. Director, Portfolio Insights & Analytics, PepsiCo
2:00pm - 2:30pm30 mins
Rise of the Machines: Skynet has Become Self-Aware: Machine Learning, AI and NLP Complements or Replacements for Your MR Toolkit
  • Lorin Drake - Consumer Insights Manager, Publix Super Markets
2:30pm - 3:00pm30 mins
Agile Market Research: Mindset or Method?
  • Rick Kelly - VP, Client Services, FUEL CYCLE
3:00pm - 3:30pm30 mins
Demo: Accelerating Innovation with New Research Technology
  • Monika Wingate - CEO, Digsite
NextDay TWO: Insights-Driven Innovation
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