TMRE Keynote Spotlight: Leading a Transformation: The Role of Leadership & Insights

Leading up to The Market Research Event, we'll profile the keynotes, tracks and themes at the 2011 event. Over the next few weeks, we'll be looking at the exciting keynote sessions. For more information on TMRE, taking place November 7-9, 2011; in Orlando, Florida, download the brochure now. If you register using code TMRE11BLOG, you can save $600 off of the standard registration rate! This rate is only available until July 15, 2011.

Featured Session: Leading a Transformation: The Role of Leadership & Insights

Featured Keynote: Anne Mulcahy, Former CEO, Xerox Corporation

About the presentation:
One of the most admired leaders of her generation, Anne Mulcahy has been widely credited with transforming Xerox Corporation, where she served as CEO for nearly a decade. On a practical, day-in, day-out level, what can leaders do to navigate sweeping change in their organizations? What are some of the blind spots that can be avoided, and how? It is often said that communication is critical, but there is seemingly little advice about what you should say'especially at those pivotal, difficult moments. Anne Mulcahy offers insights on the lessons she learned over the decade she led the remarkable transformation at Xerox and the critical role of listening to your customer.