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June 7-10, 2021

Aimee McCarthy
Senior Manager, Shopper Insights at The J.M. Smucker Co.

Profile

Aimee McCarthy is a Sr Manager, Shopper Insights & Integrated Intelligence, at the J.M Smucker Co. She has over 25 years of consumer and shopper insight experience working for several top Fortune 500 companies across a wide range of products. Aimee understands the power of acting on deep consumer/shopper insights but also the importance of understanding the quickly changing retail landscape. As such, she is always employing innovative ways to learn and distill research findings across the organization. Aimee is a strong believer in the power of a positive, supportive culture and has acted as a catalyst of culture change in various roles. Aimee recently moved to Oak Island, NC with her husband and 2 dogs. In her free time, she enjoys the beach, as well as hiking and reading; most of all, spending time with their 3 daughters, 1 son, and their families including 3 grandsons.

Agenda Sessions

  • CASE STUDY: THAT JIF'ING GOOD™: USING IDEASPRINT™ TO CREATE NOT-SO-NUTTY IDEAS THAT DELIGHT CONSUMERS

    12:00pm