Christine AvalloneSenior Manger, Consumer & Marketplace Insights at Verizon
Christine joined Verizon in 2018 where she leads the consumer brand and communications insights team. She has built the Verizon’s advertising testing eco-system by evolving pre-market testing capabilities and enhancing in market measurement solutions to provide comprehensive diagnostics that help drive creative strategy earlier in creative development. Her team also leads the company’s brand strategy insights, and most notably impacted Verizon’s 5G Nationwide launch with a comprehensive political campaign approach to measurement and partnership in a cross functional rapid response team.
Prior to Verizon, she was a Director within Phoenix Marketing International’s communications and brand analytics practice. There she partnered with Financial Services and Insurance clients including American Express, MetLife and Aetna to build pre-market and in-market solutions to understand the effectiveness of their advertising, marketing communications and brand health domestically and internationally.
Christine has a bachelor’s degree in Business Administration with Concentration in Marketing from Babson College.